Budweiser is no longer even among the three main American beer brands.
According to the data of UBS: "it did not manage to capture the interest of the Millennials in the same way that the Gen X was won".
We look at the concerns of young Americans: Stand back, look for a floor and find someone to share it with. We turn our beers and our claim into an opportunity to find the ideal partner ...
Halloween is the day when you give treats or you get tricked at your own home. But this year, Burger King is going to turn things around. It will be you scaring the people that come to your house with SCARES FOR TREATS.
Our delivery guys will wear a bracelet to measure their heart beats.If they get over 100 beats per minute, we will automatically give your money back.
Burger King brings out your most terrifying side with SCARES FOR TREATS.
Scaring our delivery guys has never been so delicious.
• Art Direction
Brief: Create a new name, brand, and assets for the new 'Flight + Hotel' sub-brand by Virgin Atlantic that defines online booking services.
Insight: Investigating more in the projects of traveling and planning the trip; we’ve discovered that the biggest problem is the budget. A budget is essential in every trip because it will tell you an approximately how much money you have to put together in order to make it a reality, it is the simplest way to land dreams to start working on them little by little.
• Viki Leiva / Art Director / Copy
• Carmen Bringas / Art Director / Copy
• Alfredo Ardanza / Photography
Mental health conditions are a reality, and they affect 1/6 people.
Apple Mind is a new tool that breaks the taboo and helps people fighting against this issues.
Brief: Fomentar el movimiento y el baile.
Insight: En algunos países bailar está prohibido.
Concepto: Rexona Secret Hole.
Idea: Crear sitios clandestinos donde poder bailar.
Tovaricht! is the most awarded vodka in the world. However, still not everybody knows that what they are selling is actually vodka.We present: The Vodkabulary by Tovaricht!.
Tovaricht will create a new VODKABULARY that includes all the terminology that involves going out, having fun and drinking ending in tch! An integrated campaign will be launch inducing people to create and share new words. The final objective will be to get the Academy of the language to add vodka as a new meaning of tovaricht, which is currently buddy.